Courage Rises will sell merchandise containing the word SISU on t-shirts, hoodies, mugs, hats, etc. We donate 10% of all profits to underprivileged youth through various charities. Our Vision is to Heal the World through SISU.
We embody SISU - Sisu is a unique Finnish concept. It stands for the philosophy that what must be done will be done, regardless of what it takes. Sisu is a special strength and persistent determination and resolve to continue and overcome in the moment of adversity…an almost magical quality, a combination of stamina, perseverance, courage, and determination held in reserve for hard times.
Sisu is a grim, gritty, white-knuckle form of courage that is typically presented in situations where success is against the odds. It expresses itself in taking action against the odds and displaying courage and resoluteness in the face of adversity, in other words, deciding on a course of action and then sticking to that decision even despite repeated failures.
Our target audience is individuals who have pushed through adversity and overcome OR are in the midst of their struggle and need to embrace the concept of SISU.