Target Demographic: professionals (scientific, medical, business and policy), particularly intellectual property lawyers, licensing professionals and members of the technology transfer departments of universities or academic institutions.
Style: the look should be clean and professional, but also inviting. It should encourage the viewer to see the PMPP as a sophisticated, trusted brand.
Uses: to be used in the usual ways, including on a website, letterhead, email signature, etc.
Name: we understand the name is long. We would like to use the name but probably as a tagline or bottom label for the logo, which might more prominently feature the acronym PMPP. If there is an intelligent way to incorporate the concepts of "patent" or "personalized medicine" (medical treatments tailored to an individual's unique circumstances, including his or her genes) that would be a bonus, but it is not essential. Clearly and professionally conveying the PMPP name with an identifiable logo is the priority.