A discount/retail focused pharmacy aimed at supermarket lines and mothers. Rather than advertise specials via temporary price reductions the store has over 800 lines that are on special everyday. This way the customer knows that they can get it a cheap price everyday. Target for these lines is to be at least 20% cheaper than the market. The discounts do not extend to medicines.
We want to deliver a SIMPLE single strong message to the customer. That message is "we have your health solution at a competitive price". Ps this is NOT a suggested slogan as it is too long.
The store has bulk displays (cubic metre +) throughout the store.
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To portray a discounter message to target demographic whilst retaining a professional appearance.
Signage is to be readable from a distance. I.e. 200m+
Colour and logo to suggest discounting, vitality and health so bright vibrant colours are desirable. Dark Purple is ok but not to be a Blue and yellow combination. To clarify Blue OR yellow is ok but in combination.
Colours will be used on exterior of building so we need a coloured background.
The Rx at the end of Savemorx should be the pharmacy Rx logo. I.e. the forward slash of the x crosses the backward slash of the R to form the x.
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