We're two friends, with a passion in vegan/plant-based food and decided to start a small food-truck company. We care for animals, nature and low waste. But as the vegan part should not stand in the middle of this hole project, you wont have to catch it up in the logo.
The target audience are mainly young and middle-aged people with at least some interest in healthy food. We plan to park near universities and companys. Also later maybe on some festivals.
Our Brand "EssenzZone" means essencezone, as you might guess. Also the first part "Essen" means food. So its a bit of a word game in german and also "zone" can stand for a specific area where we then would park our truck.
The slogan means, directly translated "space for sense", so its more or less again the company name, described in words.
We hope, we could give you some idea of who we are and how the logo should look like. We're looking forward to your designs and feel free to ask us, if you need our support with anything.