Our current logo is widely known and loved but it needs an update. We are moving from the 'kid positive' 'Web 2.0' look to a more mature feel. People love the Tadpole character, small changes are OK to him, it's really the text and color we want to change -- it just looks very dated at this point. We definitely want the logo more horizontal so it will look good as a header on mobile devices.
We are finding a lot of inspiration from fashion brands like Freepeople, Modcloth, Anthropologie, etc. The new version of our website will have more of a 'fashion' and current feel with a clean and textured look. We'd love our logo to reflect this. We are open on type styles it can be script, handwritten, clean, modern or whatever you think. It just need to be easy to read on small devices. Our classic colors have been green and grey but we don't have to use those.
Please feel free to ask us questions if we haven't provided enough information here.
*Update: Designers have asked if they can redesign the Tadpole mascot. Yes! If you think you can make it better or incorporate your unique style while still making it recognizable, go for it.