We build web & mobile software for contractors - HVAC, Plumbing, Electrical, etc. We are changing the name of our company from "SWRemote" to "Pointman". The name pointman was chosen for a couple reasons that we'd like to convey:
First, there's a light military tie (many customers in our industry are very patriotic and/or former service men and woman). We want to convey the idea that as the "pointman" we are the go-to for field service software, that we are leading the industry, that we are trusted, and that we are fearless.