POP Design Firm Seeks Updated LOGO

A California POP design firm seeks an updated logo. We are looking for a fresh and modern take on our old logo.

RICH LTD (http://www.richltd.com)

Desired Color Scheme:
You decide. We'll probably change the colors for different applications.

Desired Style:
Modern, fresh, design-oriented.

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

We are a young and design-oriented POP firm. We have a slightly outdated website you can reference at http://www.richltd.com. We don't like this logo because it is dated and difficult to work with. A new tagline we have been working with is "California design. Global reach." We don't think it's necessary to include in the new logo, but it's an idea for the feel of the company. We don't really like our insignia, but we do have some brand recognition with it, so we'll need an updated take on the boxed aspect. We are looking to seperate out the insignia from our main typeface logo. For our typefaced logo, we want to drop the "merchandising solutions" tagline. We want to focus on the "RICH" aspect more than "LTD." We also think its a more modern look to spell out "LTD" as LIMITED.

 You can find examples of our logo at http://www.richltd.com/Rich_logos.pdf

 

Those are the paremeters, other than that, we are basically looking for a fresh, modern, take on an old logo.