HI designers! dog town is a food trailer selling hand crafted hot dogs in Portland, Oregon. The concept is artisan house made sausages, fresh baked buns, house made everything. Local, organic produce, local product. The menu is small and changes often. I'll attach a menu even though its changed. Our target guest is pretty much everyone, probably more men than women but we want to appeal to everyone. We need to capture local business people, tourists, locals down town, and late night crowd. Our food is highest quality but super cheap, $5 for hot dog option for house made kettle chips and drinks, looking for $7 check average.
I invited you because your talented and your work is exactly what we need to stand out. We want to look professional but not take ourselves too serious. I'm dead serious about food, but I want visiting dog town to be a fun, memorable experience. I don't want a logo that is cartoony, don't want to see a dog (not a pet store) or a hot dog with arms and legs etc. Something simple, hip. I kinda like old school looking how to guide sketches but I'm worried it might make the place feel old. Simple hip logo, I want it to look cool so people feel like they discovered a hip secret hot dog tuck and then let everyone they know about how awesome we are!