Diversity Recruiters has been formed as a limited liability company based in Seattle, Washington. We will specialize in online recruiting for employers who care about diversity. We will also provide other ancillary services to employers such as executive placement services and diversity program consulting.
Online recruitment sites primarily charge employers to list job openings, though they may also earn revenue via ad placement on job listings. Operators also design and maintain databases of resumes and candidate profiles for use by employers and other recruitment agencies. Enterprises in this industry are based entirely online; therefore, traditional recruiting agencies and staffing companies are not included.
a. Our Primary Target Audience (Job Seekers)
Job seekers fall into two separate categories: active job seekers and passive job seekers. Our target audience, active job seekers, is unemployed, under-employed, and is from multiple races, ethnicities, age groups, sexual orientation and religious affiliations. They are also females (of all races) who are under-represented in my industries. This segment of job seekers is very responsive and is more likely to upload his / her resume to a job board.
b. Our Primary Target Audience (Employers)
In addition to targeting customers in the Seattle region, our target customers are small to mid-size employers who have adequate resources (i.e., advertising budgets) that they can expend on external recruitment efforts. These firms (up to 1,500 employees) are preferable, as larger firms typically have additional resources to satisfy their recruitment needs in house.