The core of this project is a blog that I will be launching, called No Reason But. I am creating the logo for this project first - and then will be building a fresh website.
The goal of NRB is to help people think clearly, learn deeply and more effectively take on (and conquer) audacious quests. The fundamental theme behind "No Reason But" is one of curiosity.
Imagine that you stumbled upon the notebook of a deep thinker and world-class explorer... what would be in it? What would be in it? What meta lessons might you learn? That's the feeling I want readers to have when they come to the site.
By way of background: I have worked for a decade as a stock picker and am also an elite cyclist. So, I am a nerd, explorer, and athlete.
The website will feature writing like:
- Taming Your Nerves: on race day or in front of one million
- How to Select An Expert (meta principles whether you need a coach, or doctor, or hedge fund mgr)
- Preventing Meltdowns (content about Perrow's normal accident theory)
- Laplace's Demon vs. The Cloud (complex adaptive systems vs. prediction)
- Earned Wins (how to think about success and learning in a stochastic world)
Some practical things:
- I like minimalist designs, but not pretentious. Should feel fresh. Simple.
- I am highly likely to select a logo that is black (monochromatic) with a white background
- I am 50-50 on if this needs to actually say "No Reason But" - or if an image alone will be do. This is just going to depend on what kind of images I am presented with!
- The brand itself will end up reflecting who I am: nerdy, inquisitive, fiercely curious, an explorer, adventurer, athlete
- I am not attached to any specific kind of imagery - although I am a cyclist and wouldnt say no to a subtle nod to cyclist climbing a mountain
About what the blog will become:
No Reason But (NRB) is an exploration of what it means to think clearly, learn deeply, and take on (and conquer) audacious quests in life. We examine mental models, mindsets, and ideas that can help you be more effective on your own journey.
Our title is borrowed from a now infamous story of English mountaineer, George Mallory. In the 1920s, the young alpinist was asked by a journalist why he wanted to conquer Everest. Mallory is said to have quipped: “because it’s there.” We share in that spirit of exploration.
No Reason But serves the curious – those who ask questions and explore limits because they find this process to be meaningful. We cover a wide range of topics in science and the humanities, always with the eye for the meta principle or process that can be gleaned. We regularly reflect on systems, epistemology (how we know), psychology (how we think and decide), competition, creation, and the art of learning.