I want a design that reflects the nature of a small boutique advisory firm. We need to convey strength, consistency and stability.
Embarcadero is a major through way that runs along the waterfront in San Francisco. A design that subtlety reflects San Francisco and/or the waterfront/Embarcadero would be ideal, but should not be the principal focus
I would prefer a logo that does not use the letters EFG, rather some sort of graphic mark
We ideally would like this in one color, two at the max. Blue in the middle range is something that we have liked and would consider green as a part of the palate. Please stay away from Red or Yellow. There should be no whimsy to this.
The design should not have any comic type caricature, no shading. It should stay away from dollar sign, percentages or other financial type indicators including calculators or pencils.
The logo should be stand alone as a visual cue without overtly referencing the firm name. It should be more artistic than direct representation.
The logo will be used on business cards, website and letterhead. The logo may need to incorporate the phrase "Registered Investment Advisor" below the logo itself.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo