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Force Factor

Launched in April 2009, Force Factor is a new player in the sports nutrition industry that has gained a very strong following through online sales of its first product (called Force Factor), as well as its second product, Ramp Up. Through advertising online and by word-of-mouth, Force Factor became the most searched for supplement online that was not sold at GNC. This of course did not escape GNC’s attention and the Force Factor product launched and was distributed nationally in GNC stores by November 2009.

Company Values:
Over a short period of time Force Factor has grown at a rapid pace based on product quality and modern online marketing and advertising. With all of its products made in the USA, Force Factor strives to be a reliable and community conscious company.
1. Uncompromising standards for selection of premium ingredients.
2. Healthy “gimmick-less” formulations.
3. Made in the USA.

Brand Message:
Force Factor doesn’t want to turn you into some kind of muscle-bound monster. Force Factor is a holistic premium All-American sports nutrition brand that will help overall health and fitness so that you can do whatever you want, be it sports, muscle building or just staying fit enough to play with your kids all day on weekends.

Tonality:
Force Factor is a premium, high-quality brand designed for athletes and fitness professionals. It is an earnest, no-nonsense brand with a constant dedication to quality and making sure that its image and products remain approachable for any level of athlete or gym goer.

Cool, streamlined products, made in America.

Force Factor is in need of an icon to match up or lock up with its current logo. You must use our current logo and colors. This secondary mark or logo needs to be high impact and relate the Force Factor company values.

Examples:
Icons like the Nike "swoosh" and the Under Armor logo.

See attached file for an .eps document of the Force Factor logo.