We are updating our design brief to provide more information: Attached is our current "Westlake Flooring Services" logo. We are looking for something a little more slick and modern. The current logo colors are gray, burgundy and black. These are the colors of the parent company, Westlake Financial Services. However, we are open to completely different colors for our new logo.
The logo should incorporate the auto industry in some way (but doesn't HAVE to - more on that in the next paragraph). This could be represented by a wheel, a tire, a car profile, a rear view mirror, etc. We are also OK with you incorporating the initials "WFS" somewhere in the logo, but that is not required.
We are looking for "out of the box" ideas. So in that spirit, we are also OK with designers creating a sort of "mascot" for Westlake Flooring Services. The computer system that the company will be using to interact with dealerships is codenamed "Night Hawk". In fact, one of the website URLs we have reserved is http://www.nighthawkflooring.com. So if you want to try a design that DOESN'T incorporate the auto industry in some way, you could create a logo that incorporates a "hawk" or some similar mascot.
IF a graphic doesn't work out, we are good to see just the name as the logo.
As a reminder, Westlake Flooring Services provides car dealerships a credit line so that they can purchase vehicles to stock up their lot. In the auto industry, this is known as "flooring".
If you have any questions, please feel free to email me directly or through 99Designs. THANK YOU!
Farrell Johnson (firstname.lastname@example.org)