Keywords we would like our logo to communicate: fun, sexy, cool, urban, sophisticated.
Stay away from designs that are: trashy, cartoonish, too literal.
In general, I am open to lots of different ideas an interpretations and intend on being very responsive throughout the contest.
PLEASE look at the attached screenshots of the product. It is important that your logo should complement the sentiment and vibe of the product photos we've chosen.
Also, please include an iPhone thumbnail version of the logo.
EDIT: I just added several Apple ads for the mid-2000s iPod to the logos I love section––ads showing silouettes of people rocking out to music on the iPod, against a bright color background. I LOVE these ads because they focus not on the product itself, but on how the product makes you feel and be awesome.
I want the SWIG! logo to do something similar––to focus on people having fun while drinking, not on the beer/wine/liquor itself. Remember, SWIG! doesn't sell alcohol, SWIG! sells fun. We want this to be a lifestyle brand.
EDIT 2: There's a famous Maya Angelou quote that I'd like you to keep in mind:
People will forget what you said
People will forget what you did
But people will never forget how you made them feel.
The truth of the matter is that people are going to forget what SWIG! does. And on some level, I'm OK with that. What I want them to remember forever is how SWIG! made them feel––vibrant, young, alive and living at their peak, full of zeal and zest.
EDIT 3: As much as I have pre-conceived ideas about what the logo should look like, please feel free to disregard my specific visual direction and apply your own creative vision. I care more that the logo evokes the desired emotion than the how it does so.