To simply the design process, here is a video from youtube
this video shows the manmade waterfall that is at the entrance to the development, and is why it is called nosara FALLS - There is also a photo I've attached below.
I would like to see logos use the waterfall as the main design feature.
The main focus of the logo is designing something that is very sophisticated that represents the development. This development is a high end, luxury residential BEACH community in Nosara, Costa Rica. This is a beach town, the beach is called Playa Guiones (you should google it to get an idea of the size and scope of this beach) that is very popular with surfers, and for yoga, but also has elements of health lifestyle, low stress, while also has many other exciting activities such as waterfall hikes, fishing, adventure tours, and also, wildlife. Nosara has become a very popular destination for tourists, but now, is also a place for people to move to full time. The full time residents are entrepreneurs, business owners, investors, etc - the average home price of the development is $500,000. This is also a development that is being marketed to families who are moving to Nosara full time with kids, as there are two new private schools in the area.
The development, is called Nosara Falls. It is a Beach and Garden Community. The main features of the development is that it is a RESIDENTIAL ONLY GATED COMMUNITY. What makes it different, is that there will only be residential homes in this community, where as the surrounding beach lots are a mix of both homes and also businesses, restaurants, bars, surf shops, etc. This is the first master planned gated community, that is actually close to the beach. Also, instead of just selling "land" or "lots" this development is selling luxury homes. It will have consistency in the design of the homes, and reflect the idea of neighborhood and community. The biggest selling features of the property that should be incorporate into the logo are
1) The location to the beach, jungle surroundings
2) The sense of community and lifestyle
3) Sophistication and Luxury
Nosara falls, as the name states, also has a very large and amazing waterfall at the entrance. Having a logo that reflects the large waterfall is an idea that may work. Also, incorporating nature, the ocean and waves in some sophisticated style is also desirable.
Elements of rock, stone in the imagery are good. Also, colors that represent the texture of costa rica hard woods are something we are interested in.
There are over 60 lots for construction, and the plans for the homes range from smaller 2 bedroom beach houses up to million dollar luxury jungle villas.
The logo has to incorpate elements of the project, the area, and also, show that it is a luxury and upscale real estate product for high end clientele.
I want to see real creativity - try to imaging the project in person - think Jurrasic Park meets Donald Trump. We need sophistication and credibility. Elements of tropical modern architecture are also desirable.