Play around with the idea of exponential growth (see picture attached), constant improvement (the .02% that makes the difference), and community.
What is Product and Growth?
Product and Growth is a curated, invitation-only, membership-based support network for UK startups.
We exist solely to enable our member businesses to improve, learn from each other, share resources, and grow.
After working broadly across the startup ecosystem for many years supporting early and late-stage startups, venture funds, and accelerators we experienced first-hand the difference the right support structure can make.
By working with a select group of startup founders and investors, we refined our offering over several iterations to ensure we deliver what is truly going to add value to our members during their businesses lifecycle, from inception through serving millions of users.
We are 100% focused on creating a high-quality community that transcends investors (e.g., accelerators, angels, venture firms), co-working spaces, industries, nationalities, academic institutions, and other affiliations.
Our aim is to be trusted, relevant, and useful.
Product and Growth is curated by our team and by the members of our community. We take referrals and comments from our members seriously. It’s a self-regulated community where inappropriate behavior is not tolerated.
We believe curation is the only way to keep the quality of interaction high. We don’t want to create another low-quality email-list, meetup, or Facebook group which is all too common in the startup space.
We will always prioritize quality over growth.
Invitation and Referral-Only
Our default state is open and informal, but we need to vet our members and monitor the quality of the community (you can see that’s pretty important to us).
We provide each member a limited number of referrals to ensure that our members think through who they invite to the community.
Product and Growth is not designed to exclude or to be elitist, but we want to maximize the value we provide to our members and to do this we must ensure members in the network are serious about engaging with each other and are focused on building businesses that are going to matter years from now.
Product and Growth is for entrepreneurs, not wantrepreneurs.
To provide the level of support that we strive for we need to build a sustainable business that pays for itself.
By using the power of community, we can use collective bargaining and networked intelligence to lift the entire ecosystem.
We ensure that startups will extract more value from the community than what you pay for it, that’s the basis of the entire proposition.
We exist to support European startups.
Service providers (press, VCs, lawyers, angels, accountants, advisors, etc.) can’t be members for now, although we provide a list of vetted service providers and a way for our members to access and communicate with them.