Germ-Away is a brand for our hand wipe product line. (see http://www.dutchharborbrands.com for more info). Our logo is outdated and tired. We want to have a logo that looks appealing to germ freaks, parents and consumer in general. We get buyers for home use, keep in car, office, casino pits and the like. Conceptually leaning toward a "Wet Ones" logo look in my head. Bold and bright. However open to all concepts.
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Otros requisitos relativos al color
See file images. We are using blue top and blue see-thru canister. Open to all suggestions. The current label on the 80 canister looks dull. So want the logo to help play an integral part, like the Wet Ones logo. So keep these things in mind when design logo on how it will be used.
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Diseño de inspiración
fun, clean and appealing color. like mascot
Competitor product. clean logo and clean label design. Brand/logo recognition is important.
Competitor product. Logo/brand is prominent in the product label. Need our logo to be used in this manner. The Bold unique font stands out.
I hate our current logo!! Looking for something more pop and bold. The Germ-Away name/design is a registered trademark. Looking for a total refresh of the logo. Inspiration should be a quick Google search of antibacterial hand wipes. (Wet Ones, Germ-X, Purrell, etc). The logo will be presented on various size canisters (currently only the 80 count is in production - see product in files. We will be focusing on the 80 wipe canister label after we create the new logo.
Update: we are changing our canister shape to a tapered style canister so it can fit into drink holders in cars. Same style as the Wet Ones canister that you can see in the inspiration file. The logo should be a consumer based direction for everyday use. Fun and bold.
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