I'm a personal trainer who's starting a business dedicated to providing personal and corporate fitness training and education. The website which the logo will go on is a health information page more so than a personal advertising tool.
The truth is that our bodies didn't evolve over the last 10,000 years to exist in our current fake world of air conditioning, chairs, and instant everything. It's not our fault we're fat. Everything in our genetics screams "Watch out! There's a huge famine coming up next week. You need that cheeseburger to survive!"
In fact, all of our current health problems have really easy solutions (such as picking up a big weight and putting it down or eating sweet potatoes and blueberries instead of rice and spaghetti). The problem is that the food industry has a place in the government's ear (this place is close to their pocket...) and hence the knowledge I'm passing along isn't as common as it should be.
I'm taking steps to ensure that this website become common knowledge, and once it does many Americans will have a better idea why they're fat (aside from lack of discipline), and what they can do it overcome it that doesn't involve looking like Nicole Richie.