I am a woman entrepreneur in a primarily male-dominated business. I want to portray a strong logo - something that people would want to wear as a logo on a hat or shirt. Something that makes me people say, "hey what is that logo for?"
I also work with nonprofits that are the more feminine side - approachable and not intimidating. Creating a balance here would be great but more masculine.
Our slogan is, "We light the WAY. You leave your MARK." We are truly helping people find how to give back to the community - and in a strategic and impactful way. We named it waymark because that means "a sign or symbol marked in a prominent position in an off-road location to show the track of a footpath or route."
We are located by the ocean - and a passion of mine, the owner. If there was a way to integrate that, I think that would be cool as well.
We also are a national company.
We do more than just plan events and make introductions - we build partnerships and make strategic connections in order for our clients to grow and attain their goals in the philanthropic community.