Font: Sans serif typeface is preferred. An example of a font we like is League Gothic, to give you an idea of our style. You do not have to use this font; we just want to give you some vision. Above all, we definitely want something unique. We don't want it to look too plain or completely recognizable. Please do not use all caps for any word for the text in the logo. Please notify us early if you plan to use a font that requires a license purchase.
Alignment: If the company name spans more than one line in the logo, please do not use center alignment. We would prefer left justified with a ragged right edge. We also do not care if the words do not take up the same amount of space. You do not need to add spacing to words or extra lines to make them symmetrical. We have no issues with the ragged right edge.
Color: We probably would not want more than two colors in the design and would prefer for one of those colors to be black or gray and the other something more colorful, like purple. We have no allegiance to any color palette. If you think a particular color works well, go for it. You're the designer after all. :)
Background: We would like a transparent background. We'd prefer two versions - full color and negative.
We prefer simple to complicated but don't want something completely plain. We are not designers but really like the idea of a pictorial logo, possibly with brain imagery. Again, we have no allegiance to the idea of brain imagery. If you think of something different, we would be happy to explore that route.