COMPANY & ACTIVITIES
We, Solarplaza, organize conferences about Solar Energy around the world. One of our most successful lines of conferences is the “Solar Asset Management” series. We have hosted this event in 3 countries so far (focused on the continent as a whole) and are launching a new edition this year. The conferences in this series are:
Solar Asset Management Europe (2016, 2015, 2014, 2013)
Solar Asset Management North America (2016, 2015, 2014)
Solar Asset Management Asia (2016, 2015)
Solar Asset Management LATAM (2016)
DEFINITION OF THE INDUSTRY
What is Solar Asset Management? Solar asset management is the umbrella term for everything related to operations, maintenance and (financial & technical) optimization of existing solar plants. It is both a very technical topic (speaking of replacing solar panels, monitoring status with drones, using software to check performance, etc.) and a very financial topic (speaking of refinancing plants, managing asset portfolios, etc.).
People attending our conference are high-level executives (C-level, CEOs, Directors) in a business-to-business environment. These include investors, analysts, energy utilities, power plant developers, operations & maintenance service providers, equipment manufacturers, etc.
To create a stronger brand for this line of events, we would like to introduce a dedicated logo for the series. A condition is that the logo leaves room for customization, in terms of being able to localize it (eg. Solar Asset Management Europe, Solar Asset Management LATAM, Solar Asset Management North America or Solar Asset Management Asia).
What are the values we want this logo to evoke? Freshness, creativity, dynamism, the combination of technology & finance, the hard work, the power of the sun, strength of the market leader, the networking.