The West Loop neighborhood in Chicago is a fast growing area - Google recently moved their offices to the West Loop, and McDonald's announced they will be building a headquarters in Oprah's old space. The area is booming with restaurants and business. West Loop Marketing helps small businesses grow by creating and executing marketing strategies to drive local brand and lead generation through digital and integrated marketing campaigns.
Target Market: Local small businesses in the Chicago West Loop neighborhood. 1-50 employees. Owner is smart, savvy, and entrepreneurial but doesn’t necessarily know how to execute marketing tactics to drive more business. Business may be stagnant with owner looking for growth opportunities. Having a hard time competing, etc..
Personality and Voice of the brand: Upbeat, caring, and progressive thinking. Solution and action oriented. Feminine but powerful. Adaptable and will go above and beyond to provide services as needed.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
here are a few things to explore:
I'm imagining that typography will be simple curvy (loopy) letters. The loopy letters I think will match well to the West Loop name. See the typography/lettering in the "Chicago House Panel Discussion" photo. I'd like to see designs with this type of lettering.
I like a blue color in the "Chicago House Panel Discussion" image. Maybe a secondary color is grey or even yellow. and wouldn't mind your creative opinion.
I'd like a logo mark that I can use as a signifier for the business especially since the name of the company is 3 words and will be too long to always fit in a small space. It can be an icon or the 3 letters WLM.
Would like to see explorations with logo mark as concentric lines in a circular pattern. Maybe interlocking circles that form a flower formation - something creative in this aspect. I really like the Prinstaindia logo mark above.
Also please explore logo marks with Chicago skyline or something that represents Chicago. I've uploaded images.
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