Some notes on questions about my brand and what I want to communicate:
Name of Company, Description of Services: EdgePage (Edge-Page). One-stop shop for Online Marketing Traffic, Sales, Money-Making Strategies & Information to make more or start an income using the internet. Video training, courses, video blogs, membership services.
Core Values: To always have advanced strategies that are newbie-friendly and easy to understand by providing our customers with advantages in online marketing in one single place to get more traffic, sales and start and increase their business using the internet. To deliver massive value above anything else, in a fun, easy to understand way, and to motivate our users to take action and implement the strategies we provide to create the lifestyle and financial freedom they are looking for through online marketing
Target Audience: People who are already bought into Internet Marketing but don’t know where to start/how to increase their revenue if they already have an online business. Between ages of 25-65, with an income of 25K-100K per year, race, gender, family members irrelevant.
What differs you from competition: The easiness and the “do this, do that” format that gets people excited to get started, the motivation injected into every module, the capability of taking someone new and get them making 5 figures very fast, all the way to 100K per month if so they choose to. All this content delivered in a fun, engaging way that makes you feel good about being part of it. "Part of the cool kids". Different type of teaching and learning, cooler, entertaining and fun to watch and follow, they’ll be part of a community and not just feel like another number,
Exact name on logo: Edge-Page (the "-" can be omitted, or used creatively)
I want it to have a style that can fit many colors and combinations, but those colors will always be “edgy” and authoritative. “Cool” colors.
Attributes for logo to reflect: Edgy, diverse, adaptable, assertive, progressive, welcoming.
Overall message to convey: All the pioneering effective advantages of internet marketing, on one site
Where the logo will be used: Website, ads, emails, product covers, branding on products, membership sites
If customer would walk away with a few thoughts about your brand, what would they be?: Amazing, effective and applicable content that makes them want more and stay
Most important use of the logo: Web use
Miscellaneous info and thoughts: It has to be fit in many “cool” colors, but the font of it has to be consistent so it creates the brand. It can have two words, or the word Edge plus an original logo for “page” that conveys the above. I will be creating sub-products under that brand ie Edge Traffic, Edge Conversions, Edge Money, etc. So the logo has to be dynamic enough to create different versions of it, but it has to remain consistent so it’s easy to recognize the brand in its different modules