Just think what the project may look like if Google, Oracle, Facebook, Amazon, Uber, Airbnb, or any of the other unicorn tech companies started to develop a classified project that needed to be quiet until launch to the public. Another thing you may wish to think about is how the U.S. Government has Top Secret, Classified, or Black Projects when developing your theme. More serious and mature like James Bond, but we may consider others as well.
The genius of the original moonshot was that the sheer scale of the challenge inspired motivation and passion in a way that asking for incremental improvements never could.
This is what inspires us at Project: Moonshot, which live at the intersection of a huge problem in the world, a radical, science fiction-sounding solution, and a new technology that gives us a glimmer of hope that the solution is possible within 5-10 years.
Steve Job's said it best when it he said, "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."