ProSort design and manufacture a range of products specifically for assisting with the task of manually sorting empty cans, bottles and cardboard drink containers as they arrive at recycling collection centres across Australia.
Officially launched in late 2016, ProSort was previously known as the Cornell Bin Lifter (http://www.cornellbinlifter.com.au) at which time the range was limited to a single wheelie bin lifting device. The recent addition of a sorting bench led to the decision to re-brand the products with a more exciting, more all-encompassing and more impactful brand that will appeal to the decision makers (collection centre owners) and the staff who operate and use the equipment.
All of the products are manufactured in Australia and the designs are robust and easy to use ensuring years of hassle free operation. They exist to improve the efficiency of processing mainly manual sorting as well as removing occupational health and safety issues around manual handling and the emptying of 140 litre and 240 litre domestic style wheelie bins.
The range is new to the recycling industry and we are looking to create an exciting and progressive brand that will become the essential range of equipment in recycling centres as well as other industry sectors that have sorting as part of their processes.
The brand values are:-
• A trusted supplier of quality equipment
• Fun, safe and easy to use
• Simple to assemble and durable for many years of service
We would like to achieve brand positioning that owners, operators and clients will identify with as the ‘equipment of choice’ that you would expect to see at any recycling centre.
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