FIYA - FIGHT IN YOUR ARMOR
My company will manufacture t-shirts that are designed for patients, specifically cancer patients, who are in the hospital for extended periods of time. My husband was diagnosed with stage 4 cancer at the age of 29. Within a few hours of being admitted for a 3-day round of chemo, he designed a t-shirt that would allow access to his IV but also freedom to feel 'normal'. The t-shirt allows for patients to wear gym shorts, pajama pants, etc., and a normal customized t-shirt during their stay rather than the hospital gowns provided. The name of the company came from my husband's love of the New Orleans accent. It became a running joke that we would open a company and name it 'Fire', or as we say it 'Fiya', purely for his enjoyment of hearing everyone pronounce it incorrectly. These t-shirts are his legacy and true testament to the creative, practical genius that he was. When he was diagnosed, he clung to Ephesians 6:13-18, which starts out with "Therefore put on the full armor of God..." Everyone who is fighting cancer is in the biggest battle of their life; they're warriors in my opinion. It's been almost a year since I lost my warrior, and the name of the company finally came alive to me. The skies parted and a bright light came down...I could make FIYA a reality, while also having it make sense. FIYA-Fight In Your Armor. The logo needs to convey strength and fight, but it also needs to appeal to a very broad audience. T-shirts will be available to men, women and children of all ages. It cannot be too athletic, too girly, or too childish. An idea I had was to some how incorporate a shield into the design, but I am open to all concepts. The colors are grey, orange and white. The letters do not necessarily have to be capitalized. I appreciate all your work and look forward to seeing what you come up with.