A startup capital venture firm and real estate investment group that will be a parent company investing in businesses as well as commercial real estate. Logo will be used on buildings, letterheads, business cards, etc.
Target audience is executive level decision makers as well as creating a high end feel for building tenants and employees.
Please don’t incorporate the infinity symbol. Square and angular seems to communicate more of the high-end feel we’re looking for. Any logo we select would need to be able to be easily reformated into a more horizontal rather than vertical format. It should be easily readable with not too much space being taken up by extra symbols forcing the text to be small Experimenting with colors incorporating the light/bright green category is interesting, however any logo we would select would also need to be able to look good in monochrome. Also, it must retain a high-end feel, with just enough color to provide interest and a slightly modern twist.
Consider using lines that fade to infinity, sun, or abstract skyscraper representations....
Here are some words/concepts that we would be pleased if a viewer would be reminded of when they see the logo.
Full of life, energy, promise
Some objects/ideas that communicate
Sunrise - eternity, forever, full of energy, life, promise
Lines - eternity and forever
Skyscraper - infinite resources
Foundations/bold font/mountains - truth and reliability
Have fun! We want you to be creative, so don’t feel too constrained by the brief.