Professional manufacturer of animal health products both pharmaceuticals and nutraceuticals. Trying to convey a pharmaceutical type of brand even if simple ear cleanser or multi-vitamin for dog since it is made in state of art facility and with highest grade of ingredients.
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Market is veterinarians and their customers. Vets like color coordinated themes for categories so they can tell product(s) across the room. They want professional appearance to reflect their professional recommendations.
1. No Cartoons -
2. Nothing too elegant
3. Logo is going to go on all product labels and theme has to be inter-changeable with colors to reflect different categories, i.e. Ear, Grooming, Hepatic, Thyroid, etc..
4. Looking for clean, professional look.