Car/Motorcycle Enthusiasts, Business Owners, Pre-dominantly Male, both
older and younger generations.
Please incorporate the logo onto the Q like this and use the same font
The design and/or font must be multi-color. The font can be 1, or 2
colors. The logo design should incorporate green or red or blue or a
combination of all of them!
We are looking to make the focus of the logo a turbine shape, however
the turbine must not look like a propeller. Here is an internal
cut-away of what we are trying to represent in the logo:
Quantum Fuel Systems distributes and manufactures performance fuel
system parts for cars, motorcycles, off-road vehicles, and boats for
both performance applications and standard replacement parts. Examples
of parts we sell are: fuel pumps, fuel injectors, fuel regulators,
fuel lines, fuel fittings, fuel filters, etc. We stock only the upper
echelon of parts, and we want our logo to reflect our brand image of
precision engineering, quality, and dependability.
We want a pictoral/text combination logo that is creative,
contemporary and modern, but simple. Our customer base being largely
male, we want to indirectly communicate strength and masculinity. Most
importantly, we do NOT want anything that looks like clip-art or a
cartoon. The graphic portion of our logo should be tastefully unique.
The Overall Layout:
The overall layout of the logo should be like the "turbine" or "gear"
logo attached. A graphic on the left, and text on the right, with
subtext below the main text.
The graphic should be a turbine or an artistic combination of a
turbine inside a gear or vice versa. By turbine, we mean NOT a wind
turbine (the ones with 3 blades). The turbine should be more in the
style of an airplane turbine, with many blades.
Artistic interpretation of the turbine or turbine/gear combination is
welcome -- as long as the designer keeps in the masculine and
scientific/technology/machine theme. We definitely don't want the
turbine or gear to look like clip art. It needs to be a unique image
that can not be found anywhere else.
Please see attached picture for general idea -- though we don't want a
copy of this.
The Text: QUANTUM FUEL SYSTEMS
The word 'QUANTUM' should be much more prominent than 'FUEL SYSTEMS'
with the biggest and boldest font. FUEL SYSTEMS should go below
QUANTUM in a much smaller font size with less weight.
The font itself should be strong and but not too rounded (more
geometric). It should connote "science", "technology", "machines".
Please see attached examples for feel.
The "Q" in QUANTUM should clearly look like a "Q". We would prefer all
capital letters on all words.
Color Scheme: Green or blue or red with a neutral color like black,
white or silver.