Please do not directly use images of a koi carp in the logo design. Elements of a koi could be used but not a direct image.
We would like to include Japanese kanji for the words "koi" "quality" and "passion". If you cannot find the correct ones we can provide these at a later stage of the development.
As for the colour palette please avoid using the red and black scheme that we are already using.
The design should be modern, clean, distinctive but importantly it should stand the test of time.
The design should consist of 2 colours maximum and no 3D or shaded elements to ensure consistency throughout all printed design and merchandise.
A good clean font should be used, no oriental based font design should be used.
The overall feel should be high end but ultimately because of the online side of the business it should also have a friendly mass market appeal.