SWEATFEST is a 2 week long fitness festival curated by local businesses at the forefront of the Health and Wellness scene. From elevated workouts with your city’s best instructors, to healthy meals and new ways to recover, Services are discounted so you can try all the different class varieties, and discover your next new obsession. Come and sweat with us.
Your Sweat makes a difference. Each year we donate all of SweatFest proceeds to a local non-profit, so you can feel even better about all your hard work.
Target Market: Men + Women age ranges 18 - 45 - typically our demographic is more heavily women based, but men definitely make up a fair sized portion of participants.
You can see in the sample that I've picked over from 99 is that (for the most part) they all have a separate icon that can live independently from the words of the brand itself.
A good example of what im looking for is something similar to the soul cycle wheel, or the Pure Barre cirle P, or the Mac Apple, all of these icons can live outside of the words of their company or brand and still be recognized.