The Radio Agency is a full service advertising agency that ONLY works in radio. Today, that means terrestrial (traditional AM + FM), Satellite (Sirius XM) and online streaming (10,000+ Internet stations). Our new logo should be contemporary and reflect that today, radio - in all of its forms (from traditional desktop box to computers and smart phones) - remains a ubiquitous mass medium and as much a part of our lives as ever.
Our agency writes and produces radio commercials, plans and places media buys and creates and executes radio promotions (on-air, event and drive-to-retail). If there's a way to market a product or service via radio, it falls within our realm of expertise.
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Our customers are national (U.S.) brands seeking an agency to market their products and services via radio. The individual decision makers are CEOs, Chief Marketing Officers, VPs of Advertising and Marketing, Brand Managers and anyone in a position to select marketing partners and agencies to promote their brands and sell their products.
We want a corporate logo that depicts The Radio Agency as the market leader in radio advertising. Please do not use graphics of old, classic cathedral radios. If you do decide to use radio graphics, you'll need to depict a variety of styles to depict terrestrial, satellite and online streaming (and then, perhaps as a background watermark). This is neither encouraged nor discouraged.
Moreover, you should put your creative energy into how "The Radio Agency" - THE one radio agency hyperfocused on radio and only radio - would be depicted graphically to convey mastery of our medium.
We wish the logo to be two or three colors and look good printed in gray scale. It will need to replicate cleanly on our web site, business cards, letterhead and trade show exhibits.
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