The logo has to be cool, brave, readable, catchy and memorable. We don't want sophisticated graphics that distract the customer and struggle to convey our values/message.
DIMENSIONS: The logo has to fit in our ecommerce website - 250x100 pixels (current website template) or 350x75 pixels (optional website template) - These are dimensions/proportions to give you an idea of where the logo should be used.
VALUES: We want to be a reliable point of reference for RC Models hobbyists and make sure that they have a smooth shopping experience on our site.
MOTIF: Our name RCModelsWiz has been intentionally chosen to transmit the passion and Magic associated with the RC Models hobby. Therefore we came out with the slogan "The Magic of Speed", but if you feel that the slogan is not effective enough feel free to propose an improved one.
The logo has to be used primarily on our website and we'll be using a white or grey background. The logo has to look good on black and white as well (e.g. on invoice, letters, etc.).
FAVICON: The graphic designer should also suggest and produce a favicon for our website using the distinctive graphic element of the logo.
1) The 'i' in Wiz could be useful to represent waves or star/s like a magic wound
2) The 'W' in Wiz could be assimilated to a typical shape of a remote control (see attached picture)
3) The graphical element of the logo should relate to the entire RC Models world and not limited to any specific category (e.g. cars, planes, etc.). Ideally would be good to use the shape of a typical remote control
4) The slogan emphasizes the word "speed" as well - Please use flames or any other shapes that associates with speed and racing.