We need a corporate logo that we can build our brand around. We know our messaging, our business and the audience we're targeting; we just need a graphical representation of what we are and where we're going. The colors, tone, presentation and flavor of the logo will drive our print and electronic marketing through our website, marketing glossies, presentations, etc. (so, yes, there is the possibility for additional follow-on work)
For the logo:
No clip art, cartoons, complex photos, pastels or muted colors. We would like a logo that is bright, bold, crisp, clean and uncluttered. The logo should convey strength, authority, built-to-last. Pyramids, mountains, fractal designs, curves and angles are all ideas we’ve kicked around. The logo should work well at multiple sizes and will be primarily used electronically, although it will also be used in print, on shirts and business cards. A transparent background would be preferred to give us flexibility in how and where we use it. If possible we would like to be able to decouple the primary image in the logo from the company name to use the image standalone instead of always including both the company name and image – sort of like how the Nike Swoosh can be used without always having “Nike” with it
We require that the logo be delivered as layered PSD and Illustrator AI files.
UPDATE: We are leaning towards designs that have the company name in all capital letters - primarily because the "i" next to the 2 "l"s is hard to read in lowercase. Please consider this in your designs.