We are a community of over 120,000 creatives and we need a logo that reflects and incorporates our brand values. As a brand, Twine is helpful, caring, welcoming, youthful, informal, outspoken and stylish. Our brand traits can be described as:
Confident but not arrogant
Stylish but not lacking substance
Quality but accessible
Youthful but not childish
Laidback but sometimes serious
We would like the logo to comprise of a logomark (i.e; pictogram or icon) and wordmark (i.e; Twine), so that both elements can be used together in a lockup or on their own. We will also need to create an icon to be used for our apps from the logo, so please bear that in mind when designing.
The logo should, if possible, emphasise connection and connecting (think entwine/entwined), and creativity as Twine is a community based around connecting creatives with the right people to grow their skills and career.
Simplicity is key as the logo will be used across a variety of digital and print media, so will of course need to be legible at large and small sizes (from large print posters to small app screens), and work on a variety of different colour backgrounds.
At Twine part of our mission is to make sure that all creatives get recognition for their creative work, so the winning design will be uploaded as a project to Twine, and you will be credited as the designer (see https://www.clowdy.com for more info).
Our new logo will need to fit seamlessly into our current brand styling (eg the colours, current graphics and layout etc) so please take a look at our website to get a good idea of what kind of product we are. Any questions, please just ask.