We are an insurance company that is looking to rebrand. We deal primarily with renters insurance, but will be positioning ourselves to better highlight our other products including auto and business insurance. We sell most of our policies online and across the united states. We deal with everyone from hipster millennials to lower income families to corporate insurance men.
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Otros requisitos relativos al color
I'd like to explore the following colors:
Let designers make suggestions:
We would like to stay away from colors that scream insurance firm. We won't shy away from bold vibrant and playful colors.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We want a fresh logo that speaks to everyone from the hipster millennial to the low income family to the corporate insurance man. We are open to color suggestions, but we would like to try to stay away from anything that screams stale insurance firm. Our core values are trust, empower, and excellence. Most of our competitors in the digital insurance place are new startups, and their logos all have the vibes of fun tech startups. We would like to match this appeal. Our logo should appeal to all demographics. We want to portray the following:
Fun but not silly
Confident but not cocky
Smart but not stodgy
Informal but not sloppy
Expert but not bossy
We would like the logo to be something that adapts well to letterheads, business cards, websites, etc.
*** It is important that the logo can stand alone as text only. Graphics should not make the logo, the text should.
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