We have attached our current logo. It is purely for reference and to see where we are coming from. It is too old-fashioned we are NOT looking to maintain that same look.
We do currently use a little "fly" character, and are not looking to re-use that same "fly". The incorporation of a "fly" (subtle, abstract or bold), wings, lift/flight, etc are at the discretion of the designers. We are open to versions with and/or without these elements. Done tastefully, we think those elements would be a bonus.
We have also attached several store photos and two larger mailers to give them a feel for our store atmosphere. Your designs do not need to "match" our existing design choices, but we hope these samples will familiarize you with our company a bit.
If the design calls for it, below are some words that could be used along with the main logo:
Optional Words #1: "Comfort • Casual • Work • Athletic • Kids"
Optional Words #2: "Selection • Fit • Service"
Some keywords that either relate (or we want to be related) to our stores and brand:
Fun (meaning we aren't too serious)
Rich / Premium
Some usage goals for the new logo are below:
• Be clear and legible whether it be Print or Screen/Video
• Possibly adapt to a horizontal OR vertical format if needed.
• Look great as a Channel Letter Sign on storefronts. This typically means avoiding thinner lines and strokes unless they are part of larger object for detail.
• Bonus: It would be nice if the new logo could be easily adjusted to match different color/tone themes.