Modern rustic. Minimalist and Simple lines.
Reference points: Blue Bottle Coffee, West Elm, Williams Sonoma, Cracker Barrel, Bed Bath & Beyond
Affordable pricing, high-quality stylish brand
Design with Whole Foods vibe in mind but even more simple. Think local, fun, environmentally conscious, indie style, possibly a bit nostalgic and throwback to ensure cultural familiarity.
The brand should seem like the product has belonged in the market and grocery stores all along, making it familiar, instantly recognizable, and easy on the eyes design and colour-wise.
I have attached the competition's logo...ours should look nothing like it. Ours should have more depth, more culture, more history, and be more modern and rustic at the same time. The logo itself should be stampable onto packages and even the bags themselves, much like we see in independent coffee houses nowadays.