Our company name is made up by combining Heater with Flexible.
We are looking for a logo that can be used to continue branding our company as it grows and gets more recognition. Some of the concepts we are trying to get across are:
The core of our product line is a heating element coil that is encapsulated in Teflon (see attached photo).
Corporate color is Blue (see attached sample brochure)
The new design should look good in color as well as black and white.
The new logo should NOT have flames because this would imply that our products will cause fires/accidents.
Our old logo can be used as a starting point but we feel that it is too complex and incorporates too many elements (see attached Logo file). The old logo is also hard to duplicate on publicity materials.