We are a new babywear company. We are going to be designing, producing and selling babywear clothing, accessories and educational toys. The brand is represented by our central charcter "Scruffy Pup". The inspiration for the name of the brand comes from when my best friends mum used to call us Scruffy Pups, for being covered in food after enjoying our meals! Let face it when babies eat, they love making a mess intentional or not, they become a Scruffy Pup. With that memory we want our logo to be centred around our character Scruffy Pup. We are going to be serving young mothers, expectant mothers and anyone connected to the baby, so immediate family in the first instance. The brand will position itself as a fun, fashionable and caring brand. We want to produce products that are best in class and have a sense of luxury to them, slightly sophisticated but always have a fun element. We always want our products to have x factor, always be best in class and always help the baby feel good, and be intrinsic in helping them develop their abilities through touch and sight. We are a tactile brand, and that should be reflected in the colour choice too. Just want to iterate that the brand will have our brand ambassador "Scruffy Pup" at the centre of everything, product, branding and communication. Imagine, what Micky Mouse did for Walt Disney, what Ironman did for Marvel and what Yoda did for Star Wars. Also please note the simplicity of Peppa Pig. This character grabbed the attention of a generation. The design of this is much about the logo as is designing the look of the character! Sorry for rambling on, i better stop now...hahahhahahahah.
I hope you understand what i am looking for and i hope you enjoy this challenge in shaping the look of my brand.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The logo could incorporate the head of the pup with a unisex baby head with the brand name "Scruffy Pup Baby Wear" I will enclose a sketch that was done of the initial concept. You don't have to stick to this at all. If your Scruffy Pup is cuter, more engaging, more appealing to a baby, toddler and young child, we will go with that option. I am also open to having dialogue from brainstorm to 1st sketch review, if this platform allows. This is my first time here. so please bear with me!
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