We help ordinary employees transform into Super Careeros! (Super Heros in their careers). Knowledge, advice, skills to fast track careers.
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Audience is people who want to super charge their career. I want to appeal to both genders. Primarily aimed at people in corporate careers who are ambitious and have a corporate ladder to climb - first half of career - so 20 to 45 year olds.
The real key is to be bold, fun and inspirational like a super hero while having an edge of seriousness - these are people's careers after all!
Central is the corporate super hero. Think super hero logos or the heros themselves.
** See attached file for examples and ideas **
Superman is a great example - he works at a serious newspaper firm wearing a suit but rips that off to reveal the bold superhero costume underneath! However, it needs to be a little more original than just a superman clone
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