We are a Denver based real estate company that buys properties from distressed sellers, renovate the properties and resell the properties for top dollar. We will also sell the properties to other investors looking for fix and flip projects.
I don't want something too traditional or boring. My company and the people who work for me are young and vibrant. I am looking for something modernish but still approachable if that makes sense. Our target market is typically a bit older in age so it still needs to be approachable and marketable for them.
I also need the logo to illustrate trust, ease of use, friendship and caring. Our customers are usually in a bad spot and need to sell their home quickly because of a bad situation they found themselves in, so we want to illustrate we are an honest and caring company. With that being said, I am picturing the dominant color of the logo to be blue with accent colors being yellow or red or white.
Most real estate companies have a home silhouette or a roof or something that shows a home. The problem I see with those illustrations is that it makes the logo look tacky and outdated. I am open to some type of design illustrating a house, I just want it to feel contemporary and fresh. I think less is more with the home illustration.