Think premium service. Confidence, security, expertise, etc. We sell high value not being the low price option.
We are not a trucking company. We don't really want a truck, road, etc. in the design. Unless you are REALLY creative / innovative we suggest not including it to be seriously considered.
Please take a look at the attached logos to get an idea of the kind of style I am looking for in a design.
I like the idea of having an icon/graphic to go along with the logo, similar to 'Artefact.jpg,' 'Image 2.png,' and 'Image.png.'
I like the 'Sommer.jpg' and 'Understated.png' logos for their simplicity. They are beautiful because they are so minimal.
And I think logos in the 'Vintage.jpg' image are really cool. Consider this: what would a logo for a law firm or a high priced consultant be in the 1920’s/30’s? Could be an interesting concept!