Outdoor Wax Works is actually a rebrand of Stonyboater, LLC. (http://www.stonyboater.com). The Stonyboater brand is too narrow and focused on whitewater kayaking.
Under the Outdoor Wax Works brand, we'd like to show our stores and customers that our products are versatile, high quality, natural...and will be a perfect fit on the shelves of a major outdoor retailer.
With regards to "Beeswax:" While we can pay homage to bees, we'd prefer to do that in a very subtle way. Perhaps just with color or a suggestion of a honeycomb. Or not at all. We'd like to focus more on the "Outdoor Wax Works" idea than on bees.
It's important that this logo and subsequent materials will look at home on the shelves of a store like rei.com, ems.com, or http://www.dickssportinggoods.com/.
UPDATE: Thanks to everyone who has submitted designs so far! For those who might be coming in now, we'd like to see some options without the hexagon. Maybe something a little more old fashioned with some texture. The modern stuff is nice, but we're also interested in something with a classic charm, as well.