Relatus is a rebrand from Business Networking Academy. The old brand is Dated, Restrictive to networking only, Has a training focus.
is to move from a training company to an advisory/ consulting company
Broad/ all encompassing name means it is future proofed and services can evolve with the market
New company = Relatus and will provide coaching and advisory services to build next generation human relationship capability.
*Foster relationships internally and externally in business
*Drive sales performance through relationship focus
*Expand the reach of the organisation and increase influence of those involved
*Improve social and soft skills
The world of work is changing. According to the latest research, soon we'll only be as good as the skills we possess.
Social skills dominate the top skills needed to succeed, and point to the emerging trend of companies putting more emphasis on strong interpersonal skills, and employees who play well with others.
Collaboration is crucial in any work environment and this is something that thankfully humans are still better at than robots!
‘Human interaction in the workplace involves team production, with workers playing off of each other’s strengths and adapting flexibly to changing circumstances,’ the WEF report explains. ‘Such non-routine interaction is at the heart of the human advantage over machines.’
Coordinating with others involves strong communication skills, an awareness of other people’s strengths and weaknesses, and being able to work with a range of different personalities.
Target audience is:
*Teams e.g. project teams, leadership team, sales team
In particular we can help a Sales/ marketing team increase their sales performance/ return on sponsorship/ conference spend
* Individuals wanting to network better (eg lawyers, engineers IT people), be comfortable attending and hosting events, communicate effectively, present well.
Fresh – future focused skills (but not futuristic with font type)
Connected eg honeycomb structure)
No clip art, stick figures, handshakes to be used
As an idea - the ‘US’ at the end of relatus can be emphasised in the design ?
Can keep the grey/ orange/ blue colour palette
I need a Logo can be adapted for – horizontal and vertical use. With and without tag line. Tag line to be written in sentence case ‘Giving You The Human Advantage’ if RELATUS in capitals.
I also need the logo symbol (the logo image) to be used with other products