Pickering's Auto Service is a 5th Generation, Family Owned & Operated full service Automotive Repair Shop in Colorado. Our two locations provide convenient health solutions for domestic, asian & limited european vehicles of most all makes & models. Our team handles everything from oil services to electrical & computer testing to engine repair. Pickering's workmanship & stewardship help maximize vehicle health to keep our drivers lives in motion.
Our target audience is 45-52 years old, with an income of ~$175,000 - $180,000, home value of ~$300,000-$350,000. Discretionary Income of $6,500. These home owners have lived in their residence for 11+ years, 90% have kids with at least one present, are highly educated with reputable career roles. They drive exotic & luxury SUVs & sport vehicles such as Lexus & Mercedes, 2009 or newer.
They enjoy fitness & outdoor recreation, fine wines & gourmet foods, home improvements, computers, photography, traveling, charity, donating & fundraising, financial investing & are pet owners (dogs).
They are typically women, who trust our recommendations, & are preventative maintenance minded. Value safety & quality. Desire reliable transportation & efficient service times. Expect quality service, educated recommendations & thorough communication. They visit us 3 times per year & spend ~$2,000 with us annually.
*PICKERING'S AUTO CONTINUED*
Pickering's was founded on the belief that vehicles are possibility. Vehicles are always moving, enabling our experiences & journey. Our goal is to help drivers feel free to accomplish greater possibility by maintaining vehicle value & maximize vehicle health to keep life in motion.
The 5th generation is just getting started.
Transportation is on the cusp of a new era, driven by digital technology. From driverless cars to vehicle to vehicle communication, our wold is rapidly being transformed by the power of technology.
Pickering's is here, driving the future of vehicle health, service & technology so our drivers are free to experience there optimal life in motion.