*** PLEASE READ THIS CAREFULLY OR YOUR DESIGN WILL BE INSTANTLY ELIMINATED ***
We will provide feedback on all submissions to help improve your chance of hitting the brief. Here are some points you need to take into account:
1. The design should be a combo word mark/brand mark using "Ignite Performance".
2. The brand mark should be able to be used as a stand-alone icon
3. The initials "IP" should be able to stand alone as a letter mark - preferably in a smartphone icon style (inside a square with rounded corners).
The number of colours should be kept to an minimum. We have established two preferences: either burnt orange with dark grey OR deep red with dark grey. Definitely no blue or brown options, please!
We quite like clean, rounded feminine fonts such as in the Design examples for "the nest" and "moa creative". We tend to prefer lower case for all letters. Both words must be the same size font but one can be more bold than the other if this provides a nice effect.
Please think carefully about each the style attributes we require for the project. For example, we have a preference that icons and text tends to be more feminine than masculine and more luxurious than economical.
If you can't follow these instructions in your design interprerations, we might decide we won't be able to collaborate on this project no matter how talented you are!