100racks is going to be a clothing brand. The brand is a street wear line. So it incorporates feels of hip hop, rap, street urban culture, wealth and an overall lifestyle. 100racks is pretty much a reference to money: 1 Rack = 1 Thousand Dollars so 100 Racks = 100 Thousand Dollars. Its a slang term already used in urban culture. We see it as striving for not exactly money but a lifestyle that maximises your full potential no matter what it may be, this lifestyle is a reflection of that urban/street culture.
The target audience is 16-25 although the target audience is pretty much the people that are involved in the street culture.
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I have tried to re create exactly what i want, and will provide photos of the exact look and exact font we want for the word RACKS!
Basically it will be in two parts. The first part is the word '100'
100 is going to represent the personality of the brand which is the street look.
We want the 100 to be a in script or cursive font. So it almost looks like a signature, has that handwriting feel but also incorporates a sense of graffiti which ties in the street look or theme of this side of the logo.
So a cursive loopy font or script, that has a graffiti/street feel.
The second part of the logo is the word RACKS.
Racks will be the main portion of the logo. We want the word to look and feel classy. We need the word to have a lot of presence and stand out. Has to be in capital letters.
So basically we just want you to bring a professional look to the exact idea we already have in the photos presented.
We want that font for the word racks but are open to see something different. AND we want the 100 too look similar to that.
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