Our organization promotes swing dancing to jazz and blues music (specifically Big Band Jazz from the 30s - 40s as well as Jump Blues - see video links in "Images for Inspiration" for examples). We host social dances, teach Swing Dancing lessons (mostly Lindy Hop and Charleston), promote live music by dancing to live bands, and do dance performances at local events.
One of the great things about swing dancing is that it is very open to expression and individuality. Although there are many moves to learn and styles to master, there aren’t a lot of ‘rules’. Once you have learned the basics you can play and innovate and make the dance your own. Also, many of our dancers come without a partner. So we’d like our logo to reflect this sense of individuality and playfulness.
However, the biggest reason we have kept our current members is because we are friendly and the dancing is fun. We offer a place to hang out and listen to great music, and dancing is the activity we all do together. So we would also like the logo to reflect this sense of friendship and community.
Our target audience is quite varied: We have dancers from 18-65 and from many different backgrounds. It is a niche activity and attracts people who enjoy having a pastime that is active, fun, musical and considered somewhat of a counter-culture. We would like to increase the number of dancers in the 20-35 age range, so a vibrant and modern logo is necessary.
Our logo will need to work well across different media. We plan to use it on the web, in print and on clothing.