Established in 1991, SCHLOTHAUER & WAUER is a leading supplier of road traffic management and products. With a staff of about 50 people, we provide a broad range of traffic-engineering services, from planning traffic controls to consulting on traffic equipment to designing city-wide adaptive traffic management systems. We develop intelligent software solutions for traffic light systems on the basis of our practical experience in traffic planning and the requirements of traffic engineers.
Our software LISA+ is the cutting edge program for planning and evaluating intersections (traffic lights) and testing traffic-actuated controls and traffic flow.
LISA+ provides efficient solutions, using special features for public transport prioritization and that optimize green times and intersection layouts.
LISA+ was developed using our long-standing expertise in software development combined with our experience in numerous, diverse traffic-planning projects. LISA+ is a product made by traffic engineers for traffic engineers. Municipal authorities, engineering firms, signal manufacturers and universities around the world rely on LISA+.
Our typical client is an academic (mostly engineer), male, aged between 35 and 55 years.
Although LISA+ is well established in the ITS market and has its own logo, we would like to change the existing logo and have a new one.
Your task is to create a brand logo with a modern appearance, easy to use in our print and online media and ideally with a good visual connection to our company logo.
In a next step, we would like to have a new icon/start button for the LISA+ application.
Beside our cash cow LISA+, we offer three other software programs (ANNA+, INES+, VERA+). Creating a new brand logo for LISA+ means to consider that the other programs need new brand logos as well soon. Think about creating brand logos for a whole product family!